Digital Marketing Essentials Blog
How to Conduct SEO Audit
How to conduct seo audit - this is a question the team at WeOptimise faces on a weekly basis. Why? Becauste in today's digital landscape, Search Engine Optimization (SEO) plays a vital role in the online success of businesses, including small and medium-sized...
Trading Online Voucher
The Trading Online Voucher is a government scheme in Ireland that provides financial assistance to small businesses to enhance their online presence and e-commerce capabilities. The voucher offers funding to help businesses develop or improve their websites, implement...
How to Allocate a Budget for Digital Marketing?
Our team at WeOptimse receives numerous calls from small businesses requesting help with budgeting and prioritisation of digital objectives. team look. Allocating a budget for digital marketing involves careful planning and consideration of various factors and each...
Optimising Mobile Web Design: Capturing the Irish Audience on the Go
In today's mobile-driven world, optimising web design for mobile devices is no longer a luxury but a necessity. With the increasing adoption of smartphones and tablets, the Irish audience is constantly on the go, relying on their mobile devices to access information...
How to Conduct an SEO Audit
An SEO audit is a process of analysing and evaluating the various components of a website that affect its visibility and ranking in search engine results pages (SERPs). An SEO audit can help identify issues and opportunities for improvement in a website's on-page and...
What is Branding
Branding is the process of creating a unique name, design, symbol, or other feature that identifies and differentiates a product, service, or company from its competitors in the minds of customers. Branding is not just about creating a logo or a catchy tagline, but...